Mobile App Marketing Platform Trademob Raises $15 Million in Series B Funding Led by Kennet Partners

 

Leading mobile app marketing platform will use the funds to expand globally.

Berlin – 07 November 2012 Trademob, the leading data-driven mobile app marketing platform, announced today a Series B investment of $15 million led by technology growth equity investor Kennet Partners. Kennet will invest $12.5 million, with additional funds coming from existing investors Tengelmann Ventures and High-Tech Gründerfonds. The financing will be used to fund Trademob’s continued global expansion and for further investment in its proprietary technology platform. Michael Elias, managing director at Kennet, and Hillel Zidel, director at Kennet, will join Trademob’s board of directors.

“Trademob has rapidly developed a leadership position in the large and fast-growing market for app marketing,” said Hillel Zidel. “What Ravi and the team have developed over the last two years is hugely impressive, and we're excited to be working together to create a global market leader. Trademob is a great example of the type of founder-led, capital-efficient business that we like to invest in.”

“With a presence in London and Silicon Valley, Kennet is an ideal partner as we continue to scale our business globally,” said Ravi Kamran, CEO of Trademob. “We’re excited to have a partner on board that provides us not only capital, but also vast strategic experience in our market.”

Founded in 2010 in Berlin, Trademob optimizes mobile app campaigns, helping app marketers increase user retention, in-app engagement and App Store ranking. Using its innovative tracking technology and real-time campaign optimization technology, Trademob delivers exceptional performance to mobile marketers. Trademob provides advertisers with access to more than 100 mobile ad networks and has a reach of more than 500 million mobile users in 190 countries. Clients include eBay Classifieds, Booking.com, Universal Music, Axel Springer AG, and many others. The company has offices in Berlin, London, Madrid, Paris and New York.

Since officially launching its app marketing offering in November 2011, Trademob has experienced double-digit monthly revenue growth and is now one of the leading app marketing platforms in Europe.

About Trademob

Berlin-based Trademob is a data-driven mobile app marketing platform led by technology entrepreneurs and math experts. Founded in August 2010, Trademob offers its clients an easy and efficient opportunity to promote their mobile apps globally while optimizing mobile marketing goals and budgets. Trademob’s optimization engine and data-driven approach maximize active app users, in-app engagement and mobile revenue. The company’s independent platform aggregates all relevant ad networks and reaches more than 500 million mobile users worldwide. For more information, visit http://www.trademob.com.

About Kennet Partners

Kennet is a leading international growth equity firm that invests in companies in North America and Europe. Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $600 million in funds under management. For more information: www.kennet.com. Kennet Partners Limited is authorized and regulated in the UK by the Financial Services Authority.

About Tengelmann Ventures

Following the motto “Funding your ideas,” Tengelmann Ventures GmbH, a fully-owned subsidiary of the Tengelmann Group, has been investing in fresh and rapidly growing startups for several years and has now become one of the most significant startup investors in Germany. The operative retail subsidiaries OBI, KiK, Kaiser’s Tengelmann and Plus.de, as well as the real estate company TREI Real Estate, also belong to the Tengelmann Group. This family-owned enterprise was established in 1867 in Mülheim an der Ruhr and is currently managed by the fifth generation of the family. Operating in 15 different countries and employing a staff of approximately 80,000 people who work in 4,000 stores, the company most recently turned over annual sales of EUR 10 billion.

About High-Tech Gründerfonds

High-Tech Gruenderfonds invests in young, high-potential high-tech startups. The seed financing provided is designed to enable startups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Technology, the KfW Banking Group, as well as fourteen industrial groups of ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 565.5 million under management in two funds (EUR 272 million HTGF I, EUR 293.5 million HTGF II).