RealityMine Receives $17.25 Million Growth Equity Investment
Manchester, UK — December 14 2015 RealityMine, a leading global provider of mobile market research technologies and consumer analytics, announced today it has received a $17.25 million growth equity investment led by Kennet Partners, a leading international growth equity firm that invests in successful, high-growth companies in Europe and North America.
GP Bullhound, a leading technology investment bank, acted as exclusive financial adviser to RealityMine. The round of funding was led by Kennet Partners and included existing investors GP Bullhound Sidecar III LP, GMCA and a number of other high profile private investors.
Weightmans LLP served as legal advisor to RealityMine during the funding round.
The investment will be used by RealityMine to further technology advancements in the areas of mobile and cross-platform measurement, as well as behavioral analytics. In addition, RealityMine will be opening additional markets worldwide and expanding its services to new industry verticals.
“2015 has been an incredibly successful year with consistent 200% year over year growth, the establishment of several new important client partnerships, the opening of additional offices worldwide and a myriad of industry recognitions and awards,” says Garry Partington, RealityMine CEO. “The ability to close the year with not only the tangible investment that this funding brings, but also the support and confidence of our investors, places us in an optimal position to surpass these achievements in 2016.”
“RealityMine has been able to achieve significant growth in a capital efficient manner in its short history as a company,” says Hillel Zidel, Partner at Kennet Partners. “By providing clients with single-sourced consumer passive metering and contextual data, its technology offers something unique in the market. We are very excited to be partnering with the company as it enters its next phase of growth and seeks to build on its already impressive customer base.”
“We have been involved with RealityMine since 2013, and have been lucky enough to witness RealityMine develop a product and service that has become integral to marketers worldwide to increase the effectiveness of their advertising spend,” says Hugh Campbell, Managing Partner of GP Bullhound. “As more connected devices come online it is clear that brands and marketing agencies will put enormous value on the kind of data and insights RealityMine generates to make higher ROI on their multi-million pound marketing, programming and product decisions. The business has achieved great success in such a short period of time by providing customers with state of the art technology and great customer support. We expect that its rapid growth will continue for many years to come.”
RealityMine uniquely combines proprietary passive behavioral metering technologies on mobile devices, tablets, PCs, and even home routers with active eDiary and other in-the-moment survey tools to quantify the context of consumers’ daily lives and their media consumption behaviors.
RealityMine’s TouchPoints research and Technology is now available in over 20 markets and is used by major media agencies, creative agencies, market research agencies and media owners for granular day in the life insights, cross-media audience flows and to understand the complex consumer journey along the path to purchase. The RealityMine data is unique in its ability to identify the role moods and emotions play in ad receptivity and motivation to purchase.
As of December 2015, RealityMine is capturing data from more than 50,000 people representing more than 350,000 days of contextual and behavioral data and generating nearly 1,000,000,000 behavioral datapoints per year. This will provide marketers with one of the richest behavioral and contextual databases available.