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Deciding If and When a Founder Should Sell.

Entrepreneurs who own a major stake in their business are often faced with the question of whether and when to sell their shares. This can be the hardest decision to make because the stakes are high – both through indecision or a misstep, and at the same time emotional because of the potential changes involved.

As an advisor and investor Javier Rojas has often helped founders answer these questions. In the process he has developed a model for breaking down the decision process and helping to come to the right answer given the appropriate set of circumstances.

This article was originally published at The Sterling Report

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